In my attempts to develop my own skills as a web designer I set out to find some new books. I came across a book called “Content Strategy for the Web” by: Kristina Halvorson. Kristina begins the book by addressing the value of content itself and the importance of having a solid content strategy for each site.
QUOTE:
“Most web project schedules postpone content development until the eleventh hour. As a result, content quality is often seriously compromised. When we practice content strategy, we ensure that our web content is treated as valuable business asset not an afterthought.”
We all probably can relate to that quote in some form or another. I feel that I understand the importance of web content, but it often have little to no strategy for handling it. Kristina presents some great strategies for preparing and handling your content.
If I can practice 5% of whats in here I would be able to improve how I handle content with my clients. I recommend you read this book no matter where your role is in relation to the content for your Church or Ministry. It can only help. And if you’re part of a team that’s responsible for launching a site or maintaining an existing one, you definitely can’t afford to minimize the importance of content or be unprepared for how to handle it.
I recommend you check it out. So here are some accompanying links & quotes:
The Site - www.contentstrategy.com
Twitter - Kristina Halvorson
Amazon - Content Strategy for the Web
QUOTE:
“By prioritizing useful and relevant over ‘wouldn’t it be cool’ and ‘just in case,’ you will magically dismiss at least half of your web content projects.”
QUOTE:
“To close the gap, we need to introduce a new layer of ‘design,’ which considers how content – defined and driven messages, business objectives and user foals – will receive the attention it deserves, at the right time in the project process.”
QUOTE:
“The more places you deliver content, and the more people you have involved with the creation and delivery of that content, the more important it is to have a cohesive content strategy in place to ensure consistency across channels.”